06 Mar 2019
PR & Communications
Victorinox and SWISS launch their luggage line
Expansion of their existing partnership
Two Swiss brands, Victorinox and SWISS, share a passion for travel, quality and precision. To complement their existing partnership, they are now working closely together on an exclusive luggage line. This consists of three different designs and impresses with its quality, elegant design and multipurpose features.
Victorinox, the long-established Swiss brand, is famous worldwide for its pocket knife. For around 20 years, Victorinox has also demonstrated its expertise as a manufacturer of high-quality travel gear. Translating the multifunctionality of the pocket knife into the development of new products has always been a priority. The same principle also applied to the fulfillment of the order for SWISS.
Since the beginning of 2018, Business Class guests with Swiss have been given a travel kit from Victorinox on long-haul flights. They come in six different designs and styles. All the kits can be used after the flight and, in some instances, can be cleverly combined with each other via a push-button.
The two travel experts are now building on their successful partnership by launching an exclusive luggage line in March 2019. This consists of a carry-on bag (Lexicon Hardside Medium), a rolling suitcase (Lexicon Hardside Global Carry On) and a laptop bag (Architecture Urban 15), which are available separately or in combination with an accompanying travel kit. The business line has been developed especially for SWISS and will impress with its prominent logo on the front and its burgundy-colored lining.
Bernhard Christen, Head of Marketing SWISS: “Victorinox was our partner of choice for a new SWISS luggage line from the very beginning. Both brands embody the same values and stand for quality and precision worldwide. We’re very happy with the result and we are looking forward to being able to offer our guests these attractive and high-quality travel companions.”
Carsten Kulcke, Chief Product Officer Travel Gear Victorinox AG: “The partnership with SWISS has been very fruitful. We’ve created three elegant luggage items that are perfectly tailored to the needs of the modern traveler. High-quality materials make our cases extremely robust and, therefore, ideal for frequent flyers. Their increased capacity has been achieved through a patented molding technology and through practical dividers and compartments. In addition, a built-in USB port is located on the back of the carry-on case which allows for recharging on the go, while the large and super-quiet wheels ensure additional convenience when travelling.”
The products are available exclusively via the SWISS shop (www.swiss-shop.com). Victorinox provides one year’s comprehensive cover and a ten-year quality guarantee.
In line with the partnership, a short film has also been created to illustrate the pleasure of travelling with SWISS and Victorinox products. A chance encounter leads to a day full of discoveries, with countless surprises and a mountain of fun. The film has been shown on all SWISS flights since June 2018 and can be viewed here.
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