18 Aug 2015


Swiss Army Rock

Elegant, strong, authentic – ROCK brilliantly combines all of these virtues. The fragrance impresses by its vibrant, spicy note with a mineral accent that gives it a distinct elegance. The urban, modern man is always in search of new quests. ROCK opens the door to a naturally aesthetic world full of freedom and adventurous spirit, which the sophisticated man can perfectly combine with his affinity towards today’s urban lifestyle. The subtle fragrance is exquisite and cultivated, but still clearly unfolds its strong, male character. Living life to the full, with unlimited self-confidence.

Exclusive fragrance experience
The multifaceted, spicy note with artemisia and nutmeg is crowned by the transparent freshness of lavender and brings to mind unforgettable experiences in distant countries. Cedarwood, incense and cumin radiate the fascination of fine woods and aromatic essences – an excitingly masculine dimension. The warmth of patchouli and leather spreads a flair of sensuality and passion

ROCK has an oriental, masculine touch with an aromatic, woody and mineral note. The exclusive eau de toilette for men from the Swiss Army series perfectly rounds off the Victorinox range of fragrances.

Packaging – Fascination of rock
The packaging surpasses all former design concepts for fragrances. For the very first time, inspired by the breathtaking Swiss mountain ranges, the Victorinox emblem from real stone was attached to the flacon. The yellow lettering on the slightly transparent anthracite-colored glass sets modern, contrasting accents. The shimmering effect through the flacon brings to mind a piece of mineral rock glistening in the sunlight and also visually characterizes ROCK.

Press Contact

Victorinox AG
Schmiedgasse 57
CH-6438 Ibach-Schwyz