06 Mar 2018


Victorinox Wins “Marketeer of the Year 2018” Award

Victorinox’ CEO Carl Elsener has won the first “Marketeer of the Year” award held on March 1st 2018 in Zurich. Presented by Swiss Marketing, Admeira and Serviceplan Group Switzerland, Mr. Elsener was chosen as the winner for his “outstanding personality and ability to use creativity, courageously break new grounds and write success stories, while implementing innovative ideas in the digital age” – as quoted by the media.

The award ceremony was held in the presence of over 100 guests and industry leaders at the Razzia restaurant in Zurich. Prior to the ceremony the jury, made up of representatives from the Swiss advertising, media and research industries, underwent a tough and multi-stage review process. Summarizing their decision, the jury stated, “Because of Carl Elsener's passion and courage, what was once a manufacturing company has over the course of the last years become a global brand. Through skilful diversification, Mr. Elsener was able to align the company after the September 11 terrorist attack and build on its future by developing new business fields and cleverly investing in new markets such as Asia and South America, in addition to keeping the heritage of the Swiss Army Knife. He recognizes the values of the Victorinox brand, such as high quality, functionality, innovation and iconic design, and makes sure this resonates throughout all segments of the business – pocket knives, cuttlery, watches, travel gear and fragrances. In addition to this, he keeps his responsibility towards his employees and the sustainability of the company in the foreground in all business decisions.”

Further prominent attendees of The “Marketeer of the Year Award” ceremony were the two additional nominees, Philip Bucher, the managing director and partner at Doppelleu Boxer AG and Dominik Kaiser, founder and principal shareholder at 3 Plus Group AG, as well as the event’s host, brand ambassador and presenter Christa Rigozzi.

For further information please visit www.marketeer-of-the-year.ch.