Victorinox Design Contest

Every year, we invite our fans to redesign the Classic pocket knife. Learn more about the project and see ideas from around the world.

Designing the next Classic pocket knife

At Victorinox we love fresh and undiscovered ideas. That’s why we started the annual Victorinox Design Contest, where fans and design lovers can submit their ideas for the new Classic Limited Edition knives.

See the submissions, read about our designers or become a designer yourself and join the Victorinox Design Contest.

Design Contest 2018: the Briefing

Each year, our design contest has a specific theme. The theme for the 2018 collection is “Places of the World". We invite you to submit designs which show your favorite place in the world. It should be somewhere that is recognizable for everyone, so that the designs can have meaning across the globe.

Possible Directions

  • a typical manmade landmark (e.g. the Eiffel Tower) 
  • a famous natural landmark (e.g. the Matterhorn) 
  • a whole scenery of a city (e.g. the skyline of Shanghai) 
  • a landscape (e.g. dunes) 

We are looking for truly unique, never-seen-before, and exciting designs. Let yourself be inspired not only by design trends and movements, but also by every culture and country around the world.

Design Contest 2018: the Ideas

The design contest is currently up and running. Every day we receive beautiful designs and creative ideas from around the world.

Discover some of our favorite submissions.

St. Basil Cathedral - Russia
Big Blue - Santorini & Mykonos
Venice – Italy
Call of Nature - Matterhorn
Mount Fuji
Cappadoccia
London
Borobudur
Aurora
San Francisco

Follow the Victorinox Design Contest

Would you like to never miss a design contest again? Vote for your favorite design? And be informed when the next Classic Limited Edition is available for purchase?

If you’ve been inspired to participate in the design contest yourself, we look forward to receiving your ideas!

Discover the Classic Limited Edition 2017

Limited

Classic Limited Edition 2017

Turtles Down Under
$ 26.00
Limited

Classic Limited Edition 2017

Guacamaya
$ 26.00
Limited

Classic Limited Edition 2017

The Giant Panda
$ 26.00
Limited

Classic Limited Edition 2017

Space Walk
$ 26.00
Limited

Classic Limited Edition 2017

Woodworm
$ 26.00
Limited

Classic Limited Edition 2017

Glimmers
$ 26.00
Limited

Classic Limited Edition 2017

The Wolf is Coming Home
$ 26.00
Limited

Classic Limited Edition 2017

The Ark
$ 26.00
Limited

Classic Limited Edition 2017

Honey Bee
$ 26.00
Limited

Classic Limited Edition 2017

Dragonfly
$ 26.00

Meet the Designers

Martina, Switzerland

“My big hobby is to create drawings, cards and logo designs on my computer. I love the Swiss Army Knife and the Victorinox design contest was a fun way to live my hobby. My design tells the story about the diligent bee – after her flight through flower fields, meadows and woods she conscientiously places the nectar into the honeycomb. These precious animals are however greatly endangered. That’s why I wanted to dedicate my design to the bees.”

Randula, Sri Lanka/Australia

“I started working as a graphic designer in Sri Lanka and moved to Sydney in 2015. For the Victorinox Design Contest I have chosen to portray turtles because they fight hard to get where they are happiest: the sea. It’s a life that I can relate to with my own story.”
Designers's Profile
Classic Limited Edition 2017

Raymundo, Mexico

“I love dogs. So for the design contest I pondered how I could portray my favorite pet and I thought – why not dogs in space? I kept the design in greyscale and had the Victorinox logo and leash stand out with its vibrant red color. The other elements just add balance.”
Designers's Profile
Classic Limited Edition 2017

Illeana and Illanca, Romania

“Our design for the Victorinox Design Contest illustrates fireflies. The Romanian legend states that they guide lost travelers to safety and shelter. We wanted to transport the mysticism of these rare creatures with the vivid blue tones of a summer night.”
Designers's Profile
Classic Limited Edition 2017

All about the Contest

We first started the Victorinox Design Contest in 2012. The growing number of submissions continues to delight us – it is such an honor to see the enthusiasm of our fans.

From the beginning, we collaborated with Jovoto, an open innovation platform. On jovoto.com, people from over 150 countries solve creative challenges – from product design and marketing campaigns to business scenarios of the future.

A few numbers from the Victorinox Design Contest 2017

  • Submitted ideas 1254
  • Participating countries 69
  • Pre-selected ideas 35
  • Numbers of winners 10
  • Number of voters 11,558
  • Prize money 37,500 Euro
  • Comments in the forum 14,640

See some our previous Winners

Discover the Classic Limited Edition 2017

Limited

Classic Limited Edition 2017

The Ark
$ 26.00
Limited

Classic Limited Edition 2017

Honey Bee
$ 26.00
Limited

Classic Limited Edition 2017

Dragonfly
$ 26.00
Limited

Classic Limited Edition 2017

Turtles Down Under
$ 26.00
Limited

Classic Limited Edition 2017

Guacamaya
$ 26.00
Limited

Classic Limited Edition 2017

The Giant Panda
$ 26.00
Limited

Classic Limited Edition 2017

Space Walk
$ 26.00
Limited

Classic Limited Edition 2017

Woodworm
$ 26.00
Limited

Classic Limited Edition 2017

Glimmers
$ 26.00
Limited

Classic Limited Edition 2017

The Wolf is Coming Home
$ 26.00

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Victorinox Design Contest