Privacy Policy

PRIVACY POLICY

Last updated and effective as of: September 2019

This privacy policy (“Privacy Policy”) applies to information collected by Victorinox Swiss Army, Inc. (“VSA”, Company”, “we” or “us”) on our websites, that post this Privacy Policy (collectively, the “website”). This document outlines our privacy practices, including how we collect and utilize information obtained from visitors of the website. This Privacy Policy also describes the choices available to you regarding our use of your information and how you can opt-out of having your information collected.  By using or accessing the website, you consent to the terms of this Privacy Policy. IF YOU DO NOT AGREE TO THIS PRIVACY POLICY, YOU SHOULD NOT ACCESS OR OTHERWISE USE THE WEBSITE.

Information Collection

We may collect the following categories of information from you: 

·        Identity Data (e.g., your name or other online identifiers);

·        Contact Data (e.g., your address, phone number, e-mail address) but only when you choose to provide it to us. For example, you may choose to provide us with your information when you send us an email, register for the website, subscribe to our newsletter, and/or participate in other activities, services, features or resources that we make available on the website;

·        Profile Data (e.g., your log-in credentials and prior purchases);

·        Financial Data (e.g., your credit card information may be collected by our third-party payment card processor).

·        Transaction Data (e.g., information about your purchase transactions). We do not collect access, store and/or process any credit card information. We do not have any responsibility for the collection and use of any credit card information, which is the sole responsibility of our payment card processor. 

·        Technical Data (e.g., your IP type, IP host address, ISP address, cookie IDs and segment IDs associated with cookie IDs, operating system);

·        Usage Data (e.g., pages viewed and/or search terms entered, browser type, duration and frequency of visits, anonymous usage statistics, including frequency of messaging and interaction with other users, clickstream data, downloads, anonymized demographic information, such as age and gender, and other log file data).  

We may use third party service providers to help operate and provide services in connection with the website and these third party service providers will use Technical and Usage Data from the website as well, for advertising.

Information Usage

We may use your information, as provided by you through the website, to contact and correspond with you and/or to respond to your inquiries and provide you with information or services that you have requested. (e.g., a newsletter and/or a customized product).
We do not sell your information to third parties for their own marketing purposes or to mass marketers. We may disclose your information, including your information, to our technical consultants, third party auditors and other third parties who make our website available or enhance its functionality, as well as third parties who are providing services on our behalf. We reserve the right to and may disclose personally identifiable information about you in response to (a) requests from local, state or federal law enforcement officials; (b) any judicial, administrative or similar proceeding or order, such as subpoena; (c) if required by law; or (d) to investigate suspected fraud, harassment, physical threats, or other violations of any law, rule or regulation, the website rules or policies, or the rights of third parties or to investigate any suspected conduct which we deem improper.

In the event another company acquires all or most of our assets, all data compiled or owned by us may be among the items transferred in that transaction. We may also transfer your information in connection with a bankruptcy proceeding or the sale, merger or change of control of our Company or the division responsible for the services with which your information is associated.

If you specifically consent to specific uses of your personally identifiable information, we may use your information in a manner consistent with that consent.

Victorinox Swiss Army uses certain Technical and Usage Data collected through the website for a variety of purposes, including analysis of interactions with and performance of the website and to customize and improve the consumer experience. We may also use such data from third parties (e.g., data vendors) pursuant to their own privacy policies, and provide access to or share such data with any number of third parties, including but not limited to business partners, and affiliates. Similarly, we may enhance the Technical and Usage Data collected via our website with other information collected from our business partners.

Interest-Based Advertising

We may ourselves, or with third party partners, use certain of your information in connection with our own or third party information to deliver targeted advertising to you when you visit other websites or our Site. Cookies, clickstream data, and other similar technologies described below may be used in this process. For example, if you are searching for information on a particular product, we or our partners and affiliates may cause an advertisement to appear on other websites you view with information on that product. This form of advertising, sometimes called “behavioral advertising”. As a result, we and our partners and affiliates know your interests and can deliver more relevant ads which we believe is more helpful to you as they are tailored to your interests.

If you would like to opt out of these interest-based advertisements, please follow the opt-out process described below under “Unsubscribe”.

Cookies, Clickstream and Similar Technologies

We use cookies, clear gifs, web beacons or similar devices to help us improve the website. These technologies collect various data related to your internet usage. You may stop or restrict the placement of cookies on your computer or remove them from your browser by adjusting your web browser preferences. This may cause some features of the website to work incorrectly. Cookie-based opt-outs are not effective on mobile applications. For further information, please see “Unsubscribe” below.

Unsubscribe

To opt-out of any future promotional messages from us, you should send an unsubscribe request to us at consumer.inquiries@victorinox.com. We will process your request within a reasonable time after receipt. If you opt out in this manner, certain aspects of the website may no longer be available to you.

Victorinox Swiss Army complies with the Self-Regulatory Principles for Online Behavioral Advertising set forth by the Digital Advertising Alliance (DAA). Cookie-based opt-outs must be performed on each device and browser that you wish to have opted-out. You must separately opt out on each device. 

To stop or restrict the placement of cookies or flush any cookies that may already be on your computer or device, refer to and adjust your web browser preferences. By deleting our cookies or disabling future cookies you may not be able to access certain areas or features of our website or some of its functionality may be affected. 

Please note that we do not respond to or honor “do not track” (a/k/a/ DNT) signals or similar mechanisms transmitted by web browsers.

Security and Information Retention

Victorinox Swiss Army has undertaken (and will continue to undertake) reasonable efforts to prevent unauthorized access to user data retained in our servers. We retain your personally identifiable information, if provided by you, for as long as your inquiry is active and for a reasonable time thereafter, or for as long as you remain on our newsletter lists. Even if we delete some or all of your information, we may continue to retain and use aggregate, anonymous data previously collected and/or anonymize and aggregate your information. We are not liable for disclosures of data due to errors/unauthorized acts of third parties.

Victorinox Swiss Army will only retain your information for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. The appropriate retention period is determined by the amount, nature, and sensitivity of the information, the potential risk of harm from unauthorized use or disclosure of your information, the purposes for which we process your information and whether we can achieve those purposes through other means, and the applicable legal requirements

Links to Third Party Sites and Social Media

Our website may contain links to other websites or apps. Other websites or apps may also reference or link to our website. Some of our third-party website or technology partners may place their own cookies and/or other data collection tools on your Internet browser; however, we have no access to or control over these cookies and/or other data collection tools. You are encouraged to read the privacy policies of each website and app with which you interact. We do not endorse, screen or approve, and are not responsible for the privacy practices or content of such other websites or apps. Visiting these other websites or apps is at your own risk.

Our website may contain links to social media platforms, and you may be given the choice of connecting to one or more social media platforms from the website. If you choose to do so, depending upon your social media privacy settings, the information you post, transmit, or otherwise make available on the social media platform may be viewed and/or used by others and we will have no control over such viewing and use. We do not control and are not responsible for any use of your information by or through any of the social media platforms. By linking to any social media platform, you will be assuming the risk that the information you provide on that platform may be viewed and/or used by third parties for any purposes and agree that we have no control or responsibility for such third party viewing and uses.

Our website contains various videos of the platform YouTube, which are embedded with the aid of a YouTube plugin. The platform is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. In case you access a website of our internet presence using such a plugin, your browser establishes a direct connection to YouTube servers. Thereby it is communicated to the YouTube servers what websites that user has accessed. If you are logged in to your YouTube account, YouTube can associate this information with your personal user account. If you want to prevent such data transmission, you must log out before using the plugins. Additional information can be found in YouTube’s privacy policy.

Age of Consent

Our website is not intended for children under 13 years of age. We do not knowingly collect information from anyone under the age of 13. If we are made aware that we have received such information, or any information in violation of our policy, we will use reasonable efforts to locate and remove that information from our records.

Policy Modifications

Victorinox Swiss Army reserves the right, at our discretion, to modify, add, or remove portions from this Privacy Policy at any time. If at any time in the future we plan to use your personally identifiable data in a way that materially differs from this Privacy Policy, we will post such changes here and make a reasonable attempt to email you if you are in our email database and have authorized us to contact you. We encourage you to periodically review the website for the latest information on our privacy practices.  

Website Terms and Conditions

Use of this website is governed by, and subject to, the legal notices contained at the Terms and Conditions available at www.swissarmy.com/us/en/Terms-and-Conditions/cms/terms-and-conditions. Your use, or access, of the website constitutes your agreement to be bound by these provisions. IF YOU DO NOT AGREE TO THESE TERMS AND CONDITIONS YOU MAY NOT ACCESS OR OTHERWISE USE THE SITE.

Comments and Questions

We use reasonable processes to ensure compliance with this Privacy Policy and periodically verify that the policy is accurate. You are encouraged to raise any concerns using the contact information provided below, and we will investigate and attempt to resolve any complaints and disputes regarding use and disclosure of information. You may also request access to your information (if you have provided information to us through the website) and information about our collection, use and disclosure of that information by using the contact information provided below. Subject to certain exceptions prescribed by law, you will be given reasonable access to your information, entitlement to challenge and correct the accuracy and completeness of the information, and the ability to have it amended as is appropriate. You can help us maintain the accuracy of your information by notifying us of any changes to your information.

Contact Via Email Consumer.inquiries@victorinox.com

United States of America

Our website is maintained in the United States of America. By using the website, you authorize the export of your information to the USA and its storage and use as specified in this policy. You understand that data stored in the USA may be subject to lawful requests by the courts or law enforcement authorities in the USA.