Our stores are temporarily closed. We are thus following the instructions of the authorities as part of the general measures to contain the spreading of the Corona virus. Online orders are still possible as usual.

Victorinox Flagship Store London

First Flagship Store in Europe

Europe’s first Victorinox Flagship Store opened in London November 2008. In the heart of the prestigious Mayfair you can find the store at 95/96 New Bond Street. 
Our customers can explore the world of Victorinox on three floors. Victorinox Swiss Army watches and men’s and women’s fragrances are located on the ground floor. The first floor is dedicated solely to the broad selection of high-quality travel gear.
On the lower ground floor you can find the legendary Swiss Army Knives, together with household and professional knives. At the knife assembly station you can put together your own personal Swiss Army Knife and get it engraved.

Special Opening Hours

10.04. & 13.04.   closed
08.05. & 25.05.   closed
31.08.   closed
24.12.   10:00 - 04:00pm
25.12 & 28.12.   closed
31.12.   10:00 - 04:00pm

Opening Hours

Monday: 10:00 - 18:30

Tuesday: 10:00 - 18:30

Wednesday: 10:00 - 18:30

Thursday: 10:00 - 19:00

Friday: 10:00 - 18:30

Saturday: 10:00 - 18:30

Sunday: Closed

Products Sold

Swiss Army Knives, Cutlery, Watches, Travel Gear, Fragrances

Services Offered

Knife Engraving: Yes

Knife Assembly: Yes

Knife Customization: Yes

Victorinox Flagship Store London

95 - 96 New Bond Street  Mayfair
W1S 1DB  London

+44 207 647 9070


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