Second Victorinox Flagship store in Europe

The second Victorinox Flagship store in Europe was ceremoniously opened in Geneva.

After the successful opening in England, the time had also come to open a store in Switzerland. On November 19, 2009, the simple yet atmospheric opening of the first Victorinox flagship store in Switzerland took place in Geneva.

One year after the launch of the very first European flagship store in New Bond Street, London, customers can now also gain an insight into the diverse world of Victorinox in Geneva.

With this opening, Victorinox is highlighting the importance of the domestic market and setting a clear signal. With the brand store in the new Stücki Shopping Center in Basel, which was opened at the end of September 2009, and the Victorinox store in Zurich Airport, both the entry points of international tourists visiting Switzerland and the most populous cities in Switzerland are covered. At the address Rue du Marché 2, in Geneva's popular shopping precinct, a flagship store with typical Victorinox merchandise awaits visitors, which presents the brand's entire product range on three stories and has a contemporary, classic design. In addition to the Swiss army knives, this includes household and professional knives as well as watches, travel gear, the clothing line and in-house perfume.

All Victorinox products have one thing in common: they all reflect the company's philosophy which is based on solid values, such as quality, functionality, iconic design and innovation. This is also the secret to the success of the traditional brand, which is celebrating its 125th anniversary this year under the motto "125 Years - Your Companion for Life".

For more information (media):

Victorinox AG, Medienstelle Simone Wasserfallen
c/o Gretz Communications AG, Zähringerstrasse 16, 3012 Bern
Tel. 031 300 30 70 - Fax 031 300 30 77
mail: info@gretzcom.ch, www.victorinox.com