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Victorinox Swiss Army Partners with ESPN

Press Release - Monroe, CT - May, 2014 

As an icon of innovation and functionality for over 130 years, the Victorinox Original Swiss Army Knife has inspired a portfolio of product categories with equally uncompromising quality standards. In an effort to promote the 25-year-old Victorinox Swiss Army (VSA) Timepiece line to the male demographic, VSA has partnered exclusively with ESPN. 

"ESPN’s fan base is substantial; not to mention loyal, passionate and well-educated.” says Rene Stutz, President and CEO of Victorinox Swiss Army, Inc. “Choosing a media partner for this initiative was very easy, we could not have joined forces with a stronger powerhouse that aligns better with the Victorinox Swiss Army brand.”

The campaign will showcase authentic, true, everyday individuals equipped with the Victorinox Swiss Army Chrono Classic XLS #241652. Individuals like photographers, artists and chefs; those hardworking, dedicated professionals who truly appreciate a fine Swiss watch crafted with the same attention to detail that they demand from themselves every day. The ideals that these individuals stand for are the same ideals and values that the Victorinox Swiss Army brand has embodied for 130 years. 

A May – December (2014) 360º approach to consumer engagement will be taken, running television commercials during primetime and on weekends. The spots will align with Major League Baseball, College Football, signature ESPN and ESPN2 programming on SportsCenter and MIKE & MIKE, in addition to key events such as the US Open Golf and Tennis and Wimbledon. Digital, print and radio will follow this schedule. 

To view the commercial, click here.