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Steven Grutbo Announced as VP of Cutlery Sales, Victorinox Swiss Army

Monroe, CT – March 15, 2014– North American President and CEO of Victorinox Swiss Army, Inc., René Stutz, proudly announced today that Steven Grutbo, formerly VP Sales and Marketing for Housewares at Kai Ltd., joined the organization as Vice President Sales, Cutlery, on February 18, 2014. 

“Steven has a proven track record of brand stewardship, strategic thinking, generating new business, developing creative programs to increase sales, and is considered to be a thought-leader within key gourmet retail networks. We look forward to Steven’s contributions to the team as he helps us achieve our goals for both the Retail and Commercial Cutlery divisions,” Stutz has said. 

Steven brings with him years of sales and marketing experience within housewares and outdoor brands. Most recently, Steven was VP Sales and Marketing for Housewares for Kai Ltd. There, he was responsible for strategic planning and market initiatives, including brand and product life cycle management, pricing and promotional strategies, sales programs and distribution channels for the Shun Brand.

His professional background also includes positions with G. Loomis, Inc. as National Sales Manager, and as a Customer Business Manager for Pure Fishing. 

Over the past 130 years, Victorinox Swiss Army has continued to innovate while maintaining its authentic Swiss heritage and culture. The addition of Steven Grutbo to the Victorinox family will continue to propel the brand forward.